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UX/UI Design | Branding

As part of my BA Dissertation at King's College London, I designed a mental health app for students after identifying the need for students to have an outlet to share their experiences and seek support from other students and professionals during their university experience.

View the chat forum feature case study


Mental illness is on the rise amongst university students in the UK. More and more students are experiencing anxiety, loneliness, thoughts of self-harm and depression, impacting their university experience. Students are exposed to an unfamiliar environment when going to university with many moving away from home the first time. They're expected to achieve academically as well as make sure they are having the full university experience making life long friends. However, with these high expectations placed on students it is not easy for students to have a balanced university life which leads to many students battling with mental health problems they are afraid to admit to or talk about.

To emphasise on the issue being faced in the country, The Guardian conducted a survey which consisted of 38,000 university students in the UK asking about their mental health. Shocking results included 50.3% of the students in the survey having thoughts of self harm and 44.7% of students using alcohol or drugs to deal with their problems.

These shocking results show that there is an urgent call for action and that student mental health needs to be a priority. Students need to feel more comfortable talking about their problems amongst one another or be able to reach out to help professionally.


Students that often or always feel worried with high feelings of anxiety.



I have designed a mental health app that will help encourage university students to have conversations about their worries and thoughts during their university experience. WBU is a platform which will provide a range of resources for students to utilise, ensuring that they build healthy relationships with other university students as well as having the option to seek professional support too.

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Colour Scheme

When choosing the colour scheme for WBU, it was important to explore colours that had positive connotations and would give off a peaceful vibe. To do this I had to explore the psychology behind colours and their meanings. I decided to use blue and green as my main colours as their connotations included: calm, peace, balance and many more. I want students to feel calm when they explore the app and not be exposed to extremely bright colours. When asking students for their opinions, the combination of blue and green was a popular choice as they felt they'd enjoy their time on the app with tranquil colours.


The aim in creating a logo for WBU, was to make it simple yet bold and hold meaning to the target audience.

I wanted the logo to give an insight into what the app is about, which is why the use of text bubbles are appropriate as it shows a conversation occurring between two people. I want the logo to signify that having conversations is a huge element to the app, sparking an interest for students to want to use the app.

Why is it called WBU? WBU is a popular term used among my target audience and it is short for 'what about you'. It is a phrase used which can be used for many different situations.

Tying the imagery of text bubbles used and calling my app WBU, the aim of my app is emphasised and I want it to be easily recognisable.


Log in your emotions and thoughts

When a student signs into the app each day, they can scroll through a range of emotions which are then tracked onto a calendar. This helps keep track of a students mood each day.

Users then have the option to create their to-do list for the day including a positive affirmation and goal of the day which are options that can also be skipped. The to-do list is then managed on the home screen.


Users can use the home page to access different sections of the app easily. The to-do list is easily manageable so students can tick off their list as the day progresses. You can browse current conversations or start your own with a click of a button.

Events for the week are also shown which gives all the information needed and gives users the option to find others that will be attending.

WBU will also have a question of the week to find out different information from users, helping to develop the app and provide students with the support they need.

Users can view all conversations happening and choose to view the latest or the most popular ones. Previews of conversations are shown which will help users choose which ones they want to engage with.

Users can tap on the '+' button, allowing them to start their own conversation and can be notified when other users respond

Get involved

Users can view conversations and scroll through responses as well as leave a like by tapping on the heart icon. They can also reply anonymously and share thoughts and advice.

Have a private conversation

Students have the option to start a private chat with another student. If the student chooses to accept the message request, users can interact privately and choose to share more information with one another.

Get professional support

Students can search for their university and get in contact with the mental health services through phone or email. Students can also book sessions through the app and find out additional information about different services available.​


This was an amazing project that I really enjoyed developing as part of my BA dissertation submission. 

If you are interested in reading further about this project you can view an in-depth UX dive into the chat forum feature here.

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